Moodi Marketing

Moodi, a Suffolk-based agency, formerly known as "SORO," was rebranded by founder Sophie Robinson to emphasize its growth and shift toward a new identity focused on creating immersive brand moods through marketing.

The Moodi Marketing motion design is a deliberate fusion of visuals and sounds, crafting a distinct brand identity. The initial 'm.' formation introduces dynamism, emphasizing departure and momentum. The subsequent 'oodi' reveal symbolizes brand completeness. Punctuation elements are choreographed for impact; the snappy dot over the 'i' and deliberate full stop roll contribute to a rhythmic flow. Sound elements like 'whooshing' and an electric hum enhance engagement, adding a sensory layer. The neon-like text illumination, triggered by the 'i' dot, emphasizes vibrancy. The delayed full stop lighting adds anticipation. In essence, the motion design is a concise synthesis of visuals and sounds, strategically conveying Moodi Marketing's energetic and complete brand essence.